Discovery "LIFE" pitch, interactive, commissioned by eyeball
LIFE is an animal program on Discovery channel. I developed a fully customizable 3D systems to allow user to input any number of keywords, which would form an inter-connected spring network with fluid physics simulation. These networked element could also follow the dynamics of a mouse or a moving target in a macro level. The video above uses the system to track the motion of a frog, the realtime captured footage was then composited in AE. There are various parameters to vary the behaviour of the texts. The system can also be customized into 3D cloth-like structure. Each node could be interactively repositioned and regenerated. All these efforts are to enhance the "Adapt" theme used throughout the campaign. |